Set Sail on the Seine with Dior x Cheval Blanc

by sharon santoni
deckchairs on boat

Set sail on the Seine in the lap of luxury! Experience the wellness offerings of one of the most iconic French fashion houses, Christian Dior, and hospitality legends, Cheval Blanc – plus the City of Light – in an avant-garde, new way.


In honor of Haute Couture Paris Fashion Week, Dior has teamed up with the French capital’s newest luxury hotel – the Cheval Blanc, inside the legendary La Samaritaine Art Nouveau department store – to offer a “spa cruise” experience on the Seine. The decadent pop-up will run from June 29th through July 13th. 

The Dior Spa inside Cheval Blanc Paris.

The Dior Spa inside the Cheval Blanc – with its mosaic-lined swimming pool, saunas (both hot and cryotherapeutic),  hammam, gym, hair salon and exclusive suites – is heralded for its approach that combines top-of-the-line products with expert techniques and high-tech tools.

The Dior Spa pool inside Cheval Blanc Paris.

A “maritime extension” of its universe, the Dior Spa Cheval Blanc cruises are inspired by Paris’ emblematic Bains de la Samaritaine of the 19th century and decked out (quite literally) in all things Maison Dior, bien sûr (of course).

The top deck is outfitted in rattan and cane furniture, as well as fabrics with the House’s emblematic Toile de Jouy patterns. The lower two levels comprise a chic lounge and the private treatment cabins.

Dior Spa will offer four exclusive treatments: two facials –  the “Dior Prestige Cruise” (inspired by the powers of the Granville rose) and the “L’Or de Vie Cruise” (which uses products infused with the magical sap of the Yquem vine) – and two massages – Relaxing or Energizing… all specifically formulated to realign body and mind.

Treatments start at 670 € a pop (not for the faint of heart!). Guests also have the option of privatizing a double suite to enjoy the lap of luxury with a companion, or – if you really want to go big or go home – private the entire barge for a day or evening. 

and include two hours of sailing down the Seine towards Cheval Blanc to end at the foot of Pont Neuf. The unique well-being experience ends with a cocktail on the upper deck, perfectly anchored to take in Paris’ most beautiful buildings.

In addition to the spa cruises, there will be six separate cruises dedicated to fitness and different classes – Yoga, Pilates, Tai Chi and Barre – lead by experts in their fields.

To reserve, email:

06 76 28 31 31

Photos © Dior

Read Next: MFCH Book Club: Dior in Bloom

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