Colorful French Fashion for Summer

by olivia hoffman
Photo by © Saint James

Summer French fashion is ablaze with color and creativity. Admittedly, this normally hot and sunny time of year has been slow to arrive here in Paris this season. However, the rainy days and gloomy skies have meant that it is even more important to pull out a range of colorful clothes and accessories to help brighten up these unseasonably grey days.

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Drawing inspiration from a spectrum of hues and patterns from the normally vibrant summer landscape, our favorite French apparel brands have crafted collections that infuse a sunny disposition into our everyday attire. Here’s a look at some of the standout themes and pieces you can expect to find in France this season.

Warm Dune Tones by Sézane

Sézane’s June Edit is a tribute to the serene and earthy tones of warm desert dunes. The collection features mosaic motifs as well as matching separates in shades of beige, sand and terracotta. These pieces are perfect for creating a relaxed yet sophisticated look that embodies the calm and warmth of a summer sunset. The matching sets are great to wear together or mix with a solid piece in a complementing color.

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Geometric Patterns by Le Château de Ma Mère

Le Château de Ma Mère – our absolute favorite Provençal-inspired brand – brings a modern twist to traditional Provence textiles with the incorporation of bold, geometric patterns on contemporary silhouettes. This prêt-à-porter collection uses light and airy fabrics, inspiring a sense of movement and ease on hot summer days. From detailed prints on flowy cotton dresses to angular patterns on silk tops and pants, these designs make a strong, artistic statement. Pair these pieces with typical Provence accessories like a straw hat or bag to feel like you’re summering in the south of France.

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Neon Pops of Color by Sandro

Sandro’s spring-summer collection is all about making a statement with neon pops of color. Vibrant blues, pinks, and oranges dominate this collection, bringing a fresh and energetic vibe to the season. Whether it’s a hot pink blazer, a bold blue dress, or a bright rhinestone-covered shirt, these pieces are designed to turn heads. Perfect for those who aren’t afraid to stand out and want to add a bold touch to their wardrobe.

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Solids & Stripes by Saint James

Renowned for its nautical heritage, Saint James continues to impress with a new collection you’ll want to wear all summer long. This season features a range of new soft colors and updated silhouettes. The timeless appeal of the Breton stripes mixed with solid hues on a range of materials makes this collection a must-have. Ideal for casual outings and seaside adventures, these pieces offer both style and comfort.

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Soft Pastels by Soeur

One of our favorite contemporary French brands, Soeur (French for sister), celebrates the gentle and soothing palette of soft pastels in their latest collection of summer dresses. Featuring delicate shades of lavender, gold, and blue, these pieces evoke calm elegance. Flowing dresses with the option to play around with belting at the waist dominate this collection, perfect for creating a feminine and ethereal look. The soft colors are versatile and go great with big, bold accessories.

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Graphic Prints by Clare V

Clare V – the Parisian-inspired brand based in L.A. – stands out with its use of bold and playful graphic prints. From vibrant patterns to quirky illustrations, Clare V prints add a fun and whimsical touch to any outfit. This season’s collection includes everything from full linen stripe ensembles to quirky bags and graphic accessories. These French statement pieces add a bit of personality and flair to an otherwise simple outfit.

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Embrace the color and creativity of these collections and make a bold French fashion statement this season – rain or shine!

Written by Olivia Hoffman

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