MFCH Book Club: Why French Women Wear Vintage

by ally redmond
french vintage illustration

Learn how to love the planet without sacrificing your style with Aloïs Guinut‘s latest book: Why French Women Wear Vintage. Aloïs studied at the prestigious Institut Français de la Mode (French Institute of Fashion), worked as a trend forecaster and now runs her own personal shopping and style coaching business in Paris.


Now more than ever, chic women around the world are not only getting fed up with closets crammed with clothes they’ve bought but never worn, but also recognizing the detrimental effects of “fast fashion.” Working in the industry and seeing this change in the air in motion, Aloïs recognized that French women have a lot to teach their fellow fashionistas.

woman with book

Following the success of her first book, Dress Like a Parisian, Aloïs released Why French Women Wear Vintage to dive into the conversation headfirst, sharing the French’s secrets to sustainability and all things vintage. From learning to know what works for you to optimizing your closet to mixing old and new, Aloïs has got all your upcycled fashion questions covered.

french vintage illustration

An invaluable guide complete with gorgeous illustrations by Jessica Durrant (whose client roster includes the likes of Chanel, British VOGUE, Diptyque and Louis Vuitton) and photography by Irma Notorahardjo (whose work has been featured in ELLE, L’Officiel and more) that will teach you how to treat the environment with respect – and look good doing so!

book cover

Purchase It Here

“The sustainable fashion revolution has begun, and we must all be part of it.” – Aloïs Guinut

Don’t miss our Book Club feature, with the best reads for Francophiles, in every issue of MFCH – SUBSCRIBE HERE!

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