Photo by © Saint James
When it comes to beachwear, French fashion brands have mastered the art of combining style, comfort, and elegance – effectively turning heads from the shore to the sea.
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There are a few classic French swimwear brands that have stood the test of time, putting out chic new pieces year after year. Here, we take a look at some of our favorite silhouettes from the summer collections by Vilebrequin, Pain de Sucre, and Eres. You will be sure to see French ladies sporting these premium-quality swimwear labels from the sandy coasts of Brittany down to the rocky beaches of Saint-Tropez.
Of course, we also must not forget the fabulous apparel to easily (and stylishly) throw over bathing suits. When you’re not swimming or sunning, the nautical brands Saint James and Armor-Lux are perfect for boating, while Sézane has all the trendy items to accompany you from the sand to the boardwalk.
Read on to see some of the highlights from the French swimwear and nautical brands we’re shopping for our summer vacations.
For the Water
Vilebrequin
One of the highest quality beachwear brands in France, Vilebrequin was born on the fabulous shores of Saint-Tropez. With over 50 years of swimwear savoir-faire (expertise), you can trust that anything from this brand will make you feel like you should be vacationing year-round. In addition to their iconic patterned swim trunks for men, they also have excellent quality bathing suits and cover-ups for women!
SHOP HERE
Pain de Sucre
Celebrating the “art of living at the beach,” Pain de Sucre is another world-renowned French swimwear brand that takes beachside fashion very seriously! Their high-end swimsuits feature unique cuts and silhouettes, inspiring the need for a sunny vacation simply to show off their innovative and confidence-boosting designs.
SHOP HERE
Eres
For a sportier look, the French swimwear and lingerie brand Eres is serving up silhouettes that will make you want to dive right into the pool – or perhaps the Mediterranean. Their striking red swimsuits are the perfect balance of classy and sporty, while their cover-up accessories are simple yet elegant.
SHOP HERE
For the Shore
Saint James
The iconic French brand Saint James is synonymous with nautical fashion. Classic Breton stripes are a French fashion staple – particularly near the sea. However, their summer collection “Riviera Escape” goes beyond the traditional striped sailor tops. Light cotton sweaters and linen dresses complete the nautical wardrobe, perfect for a day of boating!
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Armor-Lux
Another champion of the striped Breton shirt is Armor-Lux. Their Brest 2024 collection celebrates the traditional style of the seaside city in Brittany. Chic little details switch up the classic stripes, making these tops stand out from the sandy shores to the windy sails.
SHOP HERE
Sézane
Sézane’s summer collection was inspired by an Italian holiday! Their fun graphic t-shirts with both French and Italian words are perfect for throwing over one of their textured swimsuits or pairing it back to striped linen pants. We’re also in love with their basket bags made in Madagascar which make a great carry-all for your beach accessories.
SHOP HERE
With these French brands, your summer beach wardrobe will be nothing short of spectacular. Each brand offers a unique blend of style, quality, and innovation, ensuring that you’ll look and feel your best by the water.
Written by Olivia Hoffman
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