Photo by © Gas Bijoux
There’s a quiet charm to French jewelry – it doesn’t shout, but it always stands out. More and more, a new wave of designers is redefining what it means to wear French jewelry today. These brands bring fresh ideas while staying rooted in craftsmanship. The pieces are thoughtful, wearable, and often have a story to tell, whether it’s a reference to travel, vintage finds, or everyday beauty.
While giants like Cartier, Van Cleef & Arpels, and Boucheron dominate the luxury heritage sphere, the 21st century has welcomed an impressive collection of creative minds who are challenging the status quo. These modern designers and jewelers are defiantly making their mark in the world of French fashion – and beyond – all while honoring traditional French savoir-faire.
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These French jewelry brands incorporate a range of materials from natural stones in earthy tones and textured gold to sculptural silver and delicate pearls. Whether you’re looking for June birthstone jewelry, a new classic item to treasure for generations, or a statement piece to start a conversation, our favorite modern French jewelry brands offer something for every style and occasion.
Use the code MFCHMAG10 for 10% of your purchase on the MFCH boutique!
Labelle
Labelle boasts a bohemian yet simple style using chic jewels with impeccable quality at reasonable prices. Their pieces are very durable, making them impermeable to everyday life. With new collections every month, Labelle jewelry is designed to be stacked and accumulated. Made in their Parisian workshop, the natural tones of green, gold, white, and pink look stunning layered.
Niiki Paris
Niiki Paris is a bold, avant-garde jewelry brand that celebrates individuality, artistic freedom, and cultural fusion. Founded by Audrey Attia – a designer with deep roots in a family of jewelers – Niiki Paris fuses timeless craftsmanship with modern expression. Constantly inspired by her travels, Audrey collaborates with artisans around the world to create pieces that are both daring and refined. Each design tells a story, blending classic techniques with innovative finishes to produce jewelry that is rich in personality. The brand’s mission is to empower clients to embrace their originality and an ever-evolving lifestyle.
Gas Bijoux
Born in the sun-soaked hills of Saint-Tropez, Gas Bijoux has been crafting handmade jewelry since the late 1960s. Each piece is crafted in their Marseille atelier, where artisans shape, engrave, and assemble every design by hand. Their jewelry is a celebration of French savoir-faire, blending timeless craftsmanship with a modern spirit.
If you ordered Box Nº34 – The Marie Antoinette Box – from the MFCH Boutique, you can expect to find a beautiful piece of jewelry from Gas Bijoux fit for a queen!
Monsieur Paris
In the heart of the Marais, the historic jewelry neighborhood, the Atelier Monsieur handcrafts and produces all their designs. Their minimalist yet striking pieces in 18 karat gold and silver are made to be versatile and effortlessly chic. The artisans blend traditional and modern jewelry-making techniques, hammering, welding, filing, sculpting, and polishing each piece to imperfect perfection.
Louise Damas
“The character’s strength of a novel heroine, a vintage button’s shape, a silhouette walking in a Parisian alleyway or a chipped China’s patina” – this is the inspiration behind the designs by Louise Damas. Simultaneously vintage and modern, Louise Damas encapsulates classic French timelessness. Entirely handmade in Paris, the brand uses recycled materials, and their gold is RJC (Responsible Jewelry Council)-Certified – initiatives that make the wearer feel good inside and out.
Lovely Day
From the brand’s beginnings, Lovely Day has been committed to a 100% Made in France identity for each item of jewelry from start to finish. All materials and stones origins are traced, and the craftsmen proudly uphold the values of their savoir-faire, making each piece proudly French. Handcrafted in Annecy, the Lovely Day style is characterized by bohemian touches, chic accents, and a touch of glam rock.
Mara Paris
Challenging the status quo, Mara Paris makes jewelry that is more like art that effortlessly molds to the wearer’s body. Each piece is a conversation starter with their atypical shapes and unique placement, breaking from traditional models. Designer Ayça Özbank Taskan’s background in architecture shines through the minimalist pieces that make a strong and creative statement.
Before you buy luxury, consider one of these up and coming modern French jewelers taking the jewelry world by storm.